Tracking & Insights
Understand how people get to your website and what they do (and don't do) when they get there. Without this insight it's impossible to know what role your website is playing and what you need to do to improve it.
There are so many great website tools available and it doesn't need to cost a lot to get some useful and decisive information from your website.
How can I help you?
I tend to use a combination of free and relatively cheap analytics tools including Google Analytics, Google Search Console, Hotjar and Screaming Frog. I would be happy to check your website for existing tracking and/or install tracking for you and either provide training or run the insights and create a summary for you about your website.
This type of insight will tell you pretty much everything you'd want to know about your website, including:
// Where are people coming from i.e. Google, Facebook, other websites etc?
// Where does your website rank in Google for your keywords (SEO).
// How long they stay on your webiste.
// Which pages they are looking at.
// What are they doing on your website.
// How they are using your website.
// How to improve your website.
Understanding all of this critical information will mean that you don't have to guess anymore and you can be sure that you're spending time and money in the right places.
I charge a fixed fee of £45 per hour for tracking and insights work.