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Search Engine Optimisation (SEO) Quick Wins

If you'd like to improve the position of your website in Google's (or any other) search results, there are a few key considerations and key factors you need to check. This is by no means an exhaustive list and SEO is a long-term strategy; this list gives you a checklist for the basics. Ultimately we can run a full SEO audit for you which covers all of the below.

1. Check your meta data

Check that each of your website's pages have unique, properly constructed meta title tags and meta description tags - these are the two top technical factors that Google pays attention to.

The meta title tag is the blue link text that you see in Google search results and the meta description tag is the small amount of text that you see under each search result.


Think of the meta title tag as the spine of a book and the meta description tag as the summary on the back of a book; without either of these you wouldn't know what a book was called or what it was about without reading it - Google can't read every page on the internet constantly so it uses meta data for guidance.


To check your existing meta data you can use a great tool like Screaming Frog which will crawl your website and give you all sorts of data and information about every page which you can then export or download.

2. Check your meta data

Check that each of your website's pages have unique, properly constructed meta title tags and meta description tags - these are the two top technical factors that Google pays attention to.

The meta title tag is the blue link text that you see in Google search results and the meta description tag is the small amount of text that you see under each search result.


Think of the meta title tag as the spine of a book and the meta description tag as the summary on the back of a book; without either of these you wouldn't know what a book was called or what it was about without reading it - Google can't read every page on the internet constantly so it uses meta data for guidance.


To check your existing meta data you can use a great tool like Screaming Frog which will crawl your website and give you all sorts of data and information about every page which you can then export or download.

1. Be sure of your keywords

Do you know what search words or phrases you want your website to appear for in Google? Even if you do know them do you know how many people search for them? It's all very well ranking 1st for something but if there is nobody searching for that word or phrase then it's pointless.


The basis for all good SEO is keyword research. Look at your business, your target market and your competitors to come up with a hypothetical list of key search terms. Then conduct some analysis on the number of monthly searches for each of those phrases. Your list will inevitably change and adapt based on your findings and you should ideally end up with a pool of words or phrases that perfectly match your business and have significant montthly searches - this then gives you your target search terms for your SEO strategy.

3. Know your website visitor's device profile

Not so long ago you could get away with a website that just miniaturised on mobile and tablet devices, then came the trend of having a seperate mobile website, for example m.newforestwebsitesupport.co.uk but then things evolved very quickly with the seemingly instant arrival of the smartphone and our almost total reliance on them now.


Not one to miss a trend, Google decided it would reward people with a fully responsive website i.e. a website that displays perfectly on all devices. Not long after that it decided it would penalise those with websites that were't fully responsive and we now find ourselves in the world of Google's mobile argorithm!


What is your website device profile? If you don't know then you need to! You need to know which device/s to focus on and how people are using your website. Google Analytics will tell you exactly what proportion of your website visitors are using Desktop, Tablet & Mobile.


For example over 75% of people viewing this page are doing so on a mobile so my key focus has to be making it look and read perfectly on mobile first and foremost.

4. Does your page content make sense?

Arguably the most important part of a website (but without the technical factors above your content won't be found). Content is King as they say!


Unlike the technical factors above, content is common sense and not scientific; your website pages should contain useful, interesting and unique content, broken down into readable sections with logical headings and sections.


Quality is better than quantity when it comes to content; short, sharp paragraphs broken up by headings and including useful images and/or bullet points etc are far easier to browse and digest.